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Free Local SEO Audit Tool: A Real Audit of Your Website and Google Profile

Add your business type, city and website. The tool loads your site, checks what Google sees, and gives you a score plus a prioritized fix list across your website, Google Business Profile, citations, reviews and competitors.

FreeNo sign-upWritten for your business and town
Free. No sign-up. Takes about 20 to 40 seconds.

What gets checked

With a website address, the tool actually loads your homepage and reads the title tag, meta description, H1 and H2s, whether the phone number is a tappable link, whether LocalBusiness schema is present, the mobile viewport tag, image alt text, load time and whether your city appears in the copy. Those become pass or fail checks with a score. The Google Business Profile, citation, review and competitor sections are a checklist for you to verify.

Why the website matters so much

Google ties your profile to your website. The site tells Google what you do and where, with pages, headings and schema. When the site says nothing local, the profile has to do all the work, and it usually loses to a competitor whose site backs it up.

Do these five things first

Every audit ends with the five highest-impact fixes and a week to do them in. Start there. If you want it done for you, I have been doing exactly this since 2003.

Want the whole picture? Every free tool here is one piece of the system I run for clients: SEO, Google Business Profile, GEO and AEO. Start with the free AI visibility check to see whether ChatGPT and Gemini recommend you today.

More free local SEO tools

22 tools, all free, all built by Tommy. See the full list →

Local SEO Audit Tool: FAQ

Is my website data stored?
The tool reads your public homepage the same way a browser does. Results are cached briefly so you can reload them and are not shared.
Why did my site fail to load?
Some hosts block automated requests, and some sites need "www". Try the full address with https:// and www. If it still fails, the audit runs as a checklist.
What is a good score?
Above 75 means the basics are right and you should work on content and reviews. Below 50 means quick technical wins are available.
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