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Local Ranking Calculator: Map Pack or Buried? Find Out in 5 Inputs

Five inputs, one score, and an estimate of where you land: map pack, page one, or buried. Plus the fixes in the order that will move you fastest.

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The five inputs

Profile completeness (25 points), review volume (25), average rating (15), citations (20) and a mobile-friendly website (15). Together they cover the main levers of the local algorithm: relevance from your profile and site, prominence from reviews and citations, and a site that does not fall apart on a phone.

Reading the position estimate

Above 80 means the top 3 is realistic once your pages target the right keywords. 62 to 79 usually sits just outside the map pack. Below 42 means the fundamentals are missing and most searchers never see you.

Citations still count

They are not the ranking rocket they were in 2012, but consistent listings on the core and industry directories confirm to Google that you are a real business at a real address. Below 40 solid citations you are leaving trust on the table.

Want the whole picture? Every free tool here is one piece of the system I run for clients: SEO, Google Business Profile, GEO and AEO. Start with the free AI visibility check to see whether ChatGPT and Gemini recommend you today.

More free local SEO tools

22 tools, all free, all built by Tommy. See the full list →

Local Ranking Calculator: FAQ

How do I count my citations?
Search your business name and phone number in Google and count the directory listings that show correct info. The Local Citation Finder gives you the list to check.
Why is mobile worth 15 points?
Most local searches happen on phones and Google indexes the mobile version of your site. A site that fails on mobile hurts every other signal.
My score is high but I do not rank. Why?
Usually the website does not target the keyword and town on a dedicated page, or the primary category is wrong. Run the Local SEO Audit Tool to find out.
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