Get a research table for your service and city: intent, estimated monthly searches, difficulty and which page should target each keyword.
Big keyword tools report national numbers. A roofer in Joliet does not care that "roofing" gets 400,000 searches a month in the US. This tool estimates demand for your metro and separates the keywords that mean "I need someone now" from the ones that mean "I am reading up on it".
Money keywords are the ones with buying intent: "roof replacement Joliet", "roofer near me", "emergency roof repair". They go on your service pages and your Google Business Profile. Supporting keywords ("how much does a new roof cost in Illinois", "metal vs asphalt shingles") feed your blog and FAQ and bring people in before they are ready to call.
Difficulty here means how strong the businesses already ranking are: review counts, years of citations, dedicated pages. A Low difficulty keyword can rank within weeks with a proper page and a solid profile. High difficulty keywords usually need reviews and links first.
Want the whole picture? Every free tool here is one piece of the system I run for clients: SEO, Google Business Profile, GEO and AEO. Start with the free AI visibility check to see whether ChatGPT and Gemini recommend you today.
22 tools, all free, all built by Tommy. See the full list →
23+ years of rankings. 2 7-figure companies. One phone call away: (224) 600-4353.
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