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Local Competitor Analysis Tool: Who Outranks You and How to Beat Them

See who is ranking for your service in your city right now, what they do well, where they are weak, the numbers you need to beat and a 30-day plan to get there.

FreeNo sign-upWritten for your business and town
Free. No sign-up. Takes about 20 to 40 seconds.

Know the bar before you jump

Local SEO is relative. You do not need 500 reviews, you need more than the three businesses in the map pack. The analysis tool searches for the businesses currently ranking for your service in your town and reports what it finds, so your targets are real numbers, not guesses.

What winners have in common

Across markets the pattern repeats: the right category, review volume above the local norm, recent photos, a site with a page for the service and the town, and citations that agree with each other. The tool checks which of these your competitors have and which they are missing.

Gaps are your strategy

The fastest way up is doing what the leaders skipped: an emergency page, financing info, a Spanish page, video, replying to reviews, a real service area. The gaps list is your to-do list.

Want the whole picture? Every free tool here is one piece of the system I run for clients: SEO, Google Business Profile, GEO and AEO. Start with the free AI visibility check to see whether ChatGPT and Gemini recommend you today.

More free local SEO tools

22 tools, all free, all built by Tommy. See the full list →

Local Competitor Analysis Tool: FAQ

Are the competitors real?
The tool searches the web for the businesses ranking for your search. When live search is unavailable it says so in the summary and describes typical competitors instead. Always confirm review counts on Google before you set targets.
Can I enter a specific competitor?
Add their name to the business type field, for example "roofer (compare to ABC Roofing)". The analysis will include them.
How often should I check?
Quarterly. Competitors change, and so do the review counts you need to beat.
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