Every industry ranks a little differently. See the Google categories, ranking factors, keyword clusters, content types and directories that win for your category in your city, and the mistakes to avoid.
Dentists live and die by reviews and photos. Plumbers by emergency pages and call buttons. Lawyers by content and authority. Restaurants by menus, photos and Yelp. The analyzer looks at your category and tells you which factors carry the most weight, so you spend effort where it pays.
Google has about 4,000 categories and the primary one is the strongest relevance signal on your profile. The analyzer gives you the exact primary and secondary names to use.
Every category has 5 or 6 keyword clusters that account for most of the demand. The analyzer names them with example keywords so you can build one page per cluster.
Want the whole picture? Every free tool here is one piece of the system I run for clients: SEO, Google Business Profile, GEO and AEO. Start with the free AI visibility check to see whether ChatGPT and Gemini recommend you today.
22 tools, all free, all built by Tommy. See the full list →
23+ years of rankings. 2 7-figure companies. One phone call away: (224) 600-4353.
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